About Us

B2B product teams spend days researching how features work. Mapping user flows. Building moodboards to communicate “something like this, but for our context.”

It’s slow work that requires deep knowledge—especially in areas like cloud telephony, AI voice agents, omnichannel messaging, and CRM, where most of the good stuff is tedious to get to.

Watobu is a feature research platform built for this exact problem.

We organize B2B SaaS features as structured flows: screenshots, logic, and patterns arranged so you can understand how something works in minutes instead of days. Currently 720+ features across 1,200+ flows, updated weekly.

Our focus is on CX-related products where features overlap—support tools borrow from CRMs, voice agents share patterns with messaging platforms. The kind of research that’s hard to do well without understanding these products deeply.

We’re not trying to automate this or outsource it. We’re building a team that knows these products, uses them, and breaks them down properly.

Use Watobu for feature moodboarding, finding design patterns, and understanding how the products your customers compare you to actually work.

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